Not Just a Supplement. A Second Chance.

Built for dogs with a story. Backed by dogs we’ve loved.

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Our Mission

We exist to support dogs who’ve had a hard start in life — and to help all dogs live fuller, healthier lives.

Inspired by the resilience of rescue and foster dogs, our mission is to provide natural daily multivitamin support that any dog can benefit from.

What We Believe

  • Simple Routines, Real Support

    Pet wellness shouldn’t be overwhelming. One small chew. One better day—for both of you.

  • Daily Shouldn’t Feel Difficult

    One chew, once a day. That’s it. No powders. No pills. Just real support in a form your dog actually wants to take.

  • Science-Backed, Soft-Touch

    Formulated from foster notes, vet advice, and way too many late-night Googles.

  • Progress Over Perfection

    These chews won’t fix everything overnight—and that’s okay. Healing takes time. We’re here to help you both through it.

  • Made for the Messy Parts

    For the dogs who don’t sleep through the night. Who bark at shadows, chew through leashes, or hide under the bed. We’ve been there—just like thousands of dog parents who get it.

  • Driven to Give Back

    Every jar supports our bigger mission—to help more rescue dogs heal, adjust, and find their forever home. Your dog’s journey forward helps another dog get their second chance.

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Inspired by a Rescue Named Baishi

We didn’t set out to start a brand. We just wanted to help one dog adjust, heal, and thrive. But that one dog changed everything.

How It Began

When I first brought Baishi home, he had nonstop stomach issues, anxiety, and a complicated stack of powders and pills. Like many rescues, he didn’t just need love — he needed structure, calm, and daily support to feel safe again.

From Stressed to Stable

Over time — with good food, gentle routines, and patience — Baishi changed. His anxiety eased. His digestion stabilized. And slowly, he became the kind of dog who could run beside me in the mornings, instead of hiding in fear.

Building Second Tail

That experience showed me what really helps a rescue thrive — and how overwhelming daily care can feel. Second Tail was built from that moment forward: a simple daily chew that helps dogs adjust, recover, and thrive with less stress for their humans.

This Is Just the Start

Every dog deserves a soft landing.

And the people who help them deserve support, too.

Second Tail wasn’t built to stay small.

It’s a step toward something bigger for rescue dogs — and the people who care for them.

We aim to open a rescue that helps relocate city shelter dogs to calmer places where they can heal.

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